Lets explain what they are and how they work.
What Are YouTube Handles?
Most social media channels have them, and YouTube is following suit.
Handles are available to all creators, not just those on YouTube Premium.
This will probably come as a relief to many, especially since YouTube Premium comes at a cost.
They wont replace channel names.
Instead, theyll make it easier to identify, mention, and tag channels.
Creators can create YouTube handles when they receive a notification in YouTube Studio.
you might expect to receive one over the month following the announcement.
Channel handles will appear on both YouTube videos and on Shorts.
Each channel will have a unique handle.
In such cases, the creator who secures the handle first gets to keep it.
But something to consider is that YouTube automatically gives channels handles similar to their personalized URLs.
However, those creators have the option to change their default handles when they receive a notification from YouTube.
Finally, when you create a handle, YouTube will generate a matching URL that includes your handle.
This will help you direct traffic to your content from outside YouTube.
This will help creators grow their channels as a result.
YouTube channel names tend to be long, so handles will help make channels easier to remember.
Again, this makes it easier for other creators and viewers to tag and mention those channels.
However, it helps if your handle is similar to your channel name.
Otherwise, it would be counterproductive as it may leave people confused and even frustrated.
Remember: when it comes to YouTube, monetization is the name of the game.
The more eyes you attract and keep, the better your chances of making money on the platform.
Your channel elements, like your channel name and handle, are somebuilding blocks of a successful YouTube channel.
However, handles have made it simpler for people to discover a creator’s content.
