Have you noticed that no matter which dating app you use, they’re pretty much the same?
But why is this the case?
Here’s a look at why so many dating apps are so similar.
But it owns other brands in addition to these.
One notable mainstream exception is Bumble.
Its largest competitor, eHarmony, made up only 10.8% of global market share by revenue.
When it comes to most major apps, Match Group is involved.
Some do this through advertising.
But a popular way to monetize dating apps is the inclusion of subscription plans and in-app purchases.
These subscription plans and in-app purchases often include similar features, which give users the same paywalled experience.
Want to get noticed?
it’s possible for you to buy “Super Likes” on Tinder or “Roses” on Hinge.
On Bumble, you might use Bumble Boost to get unlimited swipes.
In optimizing for the smartphone experience, some app design and user interface elements will look the same.
The swipe feature, in particular, has proved successful across apps like Tinder, Hinge, and Bumble.
Biography formats are also optimized for smartphone displays, with the profile picture of a user appearing most prominently.
Bumble lets youdecide between Date, BFF, and Bizz modes.
Meanwhile,Tinder’s Explore featurelets you choose specific matching filters, such as friendship-only or pet lovers.
Sometimes it’s also the profiles and matches that you come across.
This is because people sign up to multiple dating apps at a time.
So even if you’re tryingfree Tinder alternatives, don’t be surprised if you see the same users.
Many are trying to increase their chance of finding a match by using multiple platforms.
This means your potential matches will be filtered using similar criteria, even across different apps.
Location is one of the most-used filters.
But you may also see potential matches filtered by education level, age, and other user-provided data points.
This doesn’t mean finding a long-term match on a dating app is impossible.
You may find that one app suits your preferences or dating style better than another.
So look for those small but important differences in dating apps that will heighten your experience.
