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What Exactly Is Geofencing?

They can also be as big or small as needed.

Geofencing can be used in:

Setting up a geofence involves defining the area you want to track.

What Is Geofencing

Passive geofencing, on the other hand, operates in the background without user intervention.

It continuously monitors a devices location and triggers actions when entering or exiting predefined boundaries.

Who Uses Geofencing & Why?

What Is Geofencing

Youll then be sent a notification in real-time if your child enters or exits any of these zones.

Law Enforcement & Government Agencies

Law enforcement and government agencies use geofencing to help them solve crimes.

For instance, its used for tracking individuals, monitoring crime scenes, or enforcing area-specific restrictions.

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With passive geofencing, you may not even be aware of the information being collected about you.

Another major risk is the potential for data breaches.

Without proper encryption and secure storage, the data gathered through geofencing can be a goldmine for cybercriminals.

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Geofencing can also be exploited for targetedphishing scamsor other types of cyberattacks that leverage your location to manipulate you.

Businesses use geofencing to engage customers, monitor assets, and enforce boundaries.

Geofencing also plays a role in enhancing safety and efficiency.

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For example, it helps fleet managers optimize routes or alerts security personnel to unauthorized entries.

By leveraging location data, geofencing offers tailored solutions for various industries.

What is an example of geofencing?

There aremany examples of geofencing.

This helps increase foot traffic and improve customer engagement by targeting people based on their proximity to the store.

Another example is construction companies using geofencing to monitor restricted zones on job sites.

What are the disadvantages of geofencing?

Geofencing raises privacy concernsbecause it relies on collecting location-based data, which could be done without your consent.

This creates risks of unwanted surveillance or even data breaches, compromising sensitive personal information.