What Is Amazon’s Rufus Chatbot?
Amazon classifies Rufus as an expert shopping assistant designed to simplify purchase decisions for customers.
Thanks to that, customers can ask general questions without exiting the Amazon platform to perform separate web searches.
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But how exactly would it benefit the company?
Surveys indicate that indecision is a key factor contributing to this problem.
It could reduce the cart abandonment rate, helping Amazon prevent the loss of potential customers due to indecision.
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or “Which is more resistant to environmental impact?”
and Rufus will provide answers directly in the app.
What essentials do I need?"
For instance, ask, “Which punch in of canvas is better for oil painting?”
or “Between cotton and linen, which canvas key in is more cost-effective?”
The chatbot will then provide comparisons to assist you in finding the right category.
While on a product’s detail page, you might ask Rufus specific questions about that product.
Rufus will respond based on the available information.
The company is progressively rolling out access to all users in the United States.
If you’re among the fortunate customers with access to Rufus, using it is a breeze.
That’ll take you directly to the product page you were previously viewing.
Meanwhile, use othertools to find items to buy on Amazon.
However, it is committed to optimizing Rufus’s responses over time.
Rufus could become a valuable companion for Amazon shoppers.
If you currently have access to the bot, give it a try.
