Thelegislation and fallout of the threatened banhighlight a significant political divide in the country and have far-reaching implications.
We selected the accounts based on their global relevance or fame and popularity among audiences in the United States.
MrBeast recorded the highest number of new followers.
Notably,his last post 3 days before the temporary suspension was an offer to buy TikTok.
The video has been watched 100.4 million times.
Reuters recorded the highest percentage gain in followers, followed closely by The Guardian.
On the other hand,high-profile celebrities and brands showed little to no gain.
Bad Bunny and MrBeast also had substantial gains in their number of followers.
Overall,11 accounts gained followers on the platform, while only 3 recorded losses.
The reel performed well on Instagram, racking up 1.3 million views and nearly 36,000 likes.
Meanwhile, it hasnt been posted on TikTok or YouTube as of this writing.
Despite Amazons leading percentage change in engagement on Instagram, its only middle-of-the-pack in terms of absolute gains.
Instead,IShowSpeed came second in absolute changes in engagements a contrast to his losses on TikTok.
Meanwhile,some accounts have contradicting stats on the two platforms.
Universal Pictures and IGN recorded stable engagement on TikTok but had significant engagement losses on Instagram.
Not surprisingly, the top 5 accounts include a professional YouTuber, a streamer, and 3 musicians.
Only MrBeast stood out, gaining 4 million new followers.
First,the growth in Dwayne Johnsons follower base and engagement across platforms emphasizes the universality of viral videos.
Despite this, his account saw significant activity across platforms.
We also found thatnews outlets are potentially more popular and successful on TikTok than they are on Instagram.
This could be considered a reflection of TikToks role in information dissemination.
The same concept applies to media outlets that are able to capitalize on potentially contentious subjects.
