Are they using a stolen identity or spoofing an existing one?
We originally started in the Australian credit union space, which was facing serious problems.
In 2011, we merged with ThreatMetrix.
What we have found is that if we just talk about features, we tie ourselves up in knots.
We have created a global digital identity connection.
We authenticate logins as soon as a user comes to a web site.
We do this on multiple levels user, equipment, and behavior.
Of course, we tokenize this data, so that there is no personally identifiable information.
Our customers decide and implement their own policies, benchmarks, etc.
How do you price your services?
We have a transaction-based pricing model, where organizations buy blocks of transactions on an annual basis.
They are also required to purchase an annual support and maintenance contract.
How do you define your market?
Who is your specific target audience within that market?
Our traditional market is the eCommerce market, where fraud is a real problem.
This market is the basis for our growth in the US (which we entered in 2008).
We are also seeing great interest and are making headway in the social media space.
Who do you see as your main competitors?
We dont really talk about competitors.
Clearly, our competitors are everywhere.
If you are looking for a standalone, point solution, there are plenty of options out there.
How many active customers do you have today?
Where are they mainly located?
We current have about 5,000 direct customers.
However, beyond that, we have some partners that incorporate our platform for thousands of their customers.
We now have customers in almost every one of the existing 242 countries/territories.
How is it different from the North American and European markets?
Every market is culturally different.
What percentage of your overall revenues comes from these services?
How do you see the security software market evolving in the next few years?
We also see that the attacks on systems are getting more sophisticated all the time.
Moreover, the techniques being used to hide and spoof identities are also getting more sophisticated.
What are some future plans for ThreatMetrix?
We are expanding to provide our services across different types of businesses and transactions.
How many employees do you have today?
Where are they located?
With a current workforce of more than 240 individuals, we continuously strive to maximize automation in our operations.
How many hours a day do you normally work?
What do you like to do when you are not working?
If you ask my wife, she will tell you that I am always on, 24x7…
I also love to read.
Is there anything else you would like to share with our readers?
I take great pride in the people that I work with at ThreatMetrix.
They are some of the smartest and greatest people that I have ever worked with.
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