LinkedIn is the worlds largest social web link where professionals connect, learn, and share ideas.
Its a virtual platform where professional business owners and job seekers can showcase their expertise and land promising clients.
However, the secret to leveraging LinkedIn is to gain massive visibility and a strong online presence.
A LinkedIn Lead Gen Form is attached to a LinkedIn ad.
They further use the information they get to qualify these leads for future campaigns.
Amazingly, freelancers can also use this feature to reach their target audience.
LinkedIn Ads
A LinkedIn ad is set up alongside a Lead Gen Form.
It helps to grow your brand awareness by setting up campaigns.
LinkedIn ads make target advertising very easy.
To use LinkedIn ads, you better start with an objective, then select targeting criteria.
LinkedIn ads also provide a medium to measure the success of your ad.
Linked company pages help solopreneurs to connect with their audience as a business.
you’re free to create brand awareness on your companys page and strengthen your brands image.
This feature would also help you stand out from numerous businesses or services represented on the platform.
LinkedIn Lives
Over the years, the world of professionals has experienced more virtual events than in the past.
It has become a norm for business associates and entrepreneurs to attend meetings and contract dealings online.
LinkedIn Lives brings engagement to your doorstep and improves your reach and insights.
Marketers can tap into the power of this feature to host a product launch.
you’ve got the option to also schedule LinkedIn events and send reminders to your connection.
A profile video works the same way as a video interview.
It is also a good way to grab clients attention and make them stick to your profile longer.
This feature also creates a good impression and is a great way to market yourself on LinkedIn.
Creator Mode
Creator mode is another key feature that helps you position yourself as a professional on the platform.
Using this feature, you’re free to tell the audience what you talk about on the platform.
You want to talk about specific topics that relate to your service rather than random topics.
LinkedIn Polls
Creating polls on LinkedIn is an interesting way to attract attention on the platform.
LinkedIn polls are great conversation starters because people enjoy airing their views on a subject.
And then, in subsequent posts, you seek to answer those questions and solve those problems.
The LinkedIn algorithm favors creators on the platform.
This page would include past projects you have handled, including ratings and reviews.
In addition to having an optimized profile, LinkedIn service page helps to increase your visibility.
LinkedIn Publishing
LinkedIn publishing is one of the most powerful yet underutilized features on the LinkedIn platform.
It helps boost the KLT (know-like-trust) factor, similarly to sharing posts on the platform.
Youll need to create content that appeals more to professionals to boost your visibility on LinkedIn.
Therefore, its ideal to do some research to find out what works on the platform.
Finally, an optimized LinkedIn profile is necessary to succeed on this platform.
