But what exactly is an SSL certificate?
Why do I need one?
What kinds of certificates are there?
Through these experiences I learned that there are a lot of misunderstandings in this industry.
What exactly is a SSL certificate?
Who needs one and why?
SSL certificates also offer varying degrees of validation of the web site and the business behind it.
Standard HTTP is totally insecure HTTPS is the only viable way to have secure browsing.
There are several reasons.
We also make a run at help the users understand what/why they are doing.
These certificates also only offer the most basic domain-only validation.
This makes access to web sites even more secure and helps to prevent other threats, such as phishing.
In a nutshell, it comes down a greater level of validation and a greater level of support.
Yes, Googles emphasis and pushing of HTTPS has certainly moved the needle.
We expect this to continue as more and more browsers move in this direction.
We touched on this earlier, but let me go into a bit more detail.
You sell certificates from several different vendors what are the differences between them?
In terms of encryption, they all adhere to the same standards and do the same thing.
The differences are in the validation levels and functionality.
Comodo is NortonLIfeLocks biggest direct competitor.
How do you define your market?
Who is your specific target audience within that market?
We mainly target resellers, although we do make a good number of direct sales to small businesses.
Resellers like to work with us because of the extra attention and support we give them.
How many active customers do you have today?
Where are they mainly located?
We service the entire English-speaking world.
How would you describe your current typical customer?
Who do you see as your main competitors?
We focus on our own strategy and path, although we obviously must keep our prices competitive.
How do you see your products as different and/or better than theirs?
We differentiate ourselves in terms of pricing and our extensive support.
How do you see the encryption market evolving in the coming years?
This market is rapidly expanding and growing.
I hope and expect that HTTPS will soon become the default and baseline standard instead of HTTP.
Another subject of debate is the length of time a certificate is valid before it needs to be renewed.
How many employees do you have today?
Where are they located?
At present, our organization operates from three locations.
In our office in India, we have a team of 40-50 developers and SEO specialists.
What are your future plans for The SSL Store?
Today, 30-40% of the traffic to our site is from the blog.
We publish three times a week, mainly on encryption related topics.
We are currently adding and training additional staff to be able to better service enterprise clients.
How many hours a day do you normally work?
What do you like to do when you are not working?
When I am not working, I enjoy having down-time and hanging out with friends.
I also enjoy leather-working and several other random hobbies.
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