Meta (formerly Facebook) is an internet goliath.
Fast-forward to 2025, and Metas social media platforms reach 48% of the global population.
A company so large and influential deserves a closer look.
Thats why Ive gathered over 45 Facebook/Meta stats that demonstrate the companys immense scale and significance.
Read on to find out more about Metas growth, plans, user base, and much more!
Meta at a Glance
1.
Meta owns3 of the top 4most popular social platforms.
Metas annual revenue has increased by1,220%over the last 10 years.
These two companies alone accounted for about 3% of Metas growth during that period.
Facebooks expanding ad revenue and the platforms global expansion are also key factors behind Metas success.
3.98.7% of Metas 2024 revenuecame from advertising.
Youre probably wondering: How does Meta make so much money when most of its services are free?
The answer: Advertising.
Meta sells advertising space on its platforms to companies so they can market their products.
One reason: Advertisers find it an attractive market.
Meta Platforms has a 2025market cap of $1.59 trillion.
Meta Platforms has a market capitalization of approximately $1.59 trillion as of January 2025.
Metas stock struggled early in the decade, culminating in a record loss of $232 billion in 2022.
Facebook Users
6.
Facebook has gained over 1 billion monthly users in the last 7 years (Business of Apps).
Facebooks consistent growth has helped it dominate the social media market.
This marks a 12-month increase of 52 million users.
Overall, Facebooks user base has grown by a whopping 2,980% since Q2 2008.
Facebooksuser growth is expected to decelerate.
The forecasted total growth between 2024 and 2028 is 5.04%.
8.57% of Facebook users are male, and 31% are 25 to 34 years old.
The platforms second largest audience base was men aged 18 to 24.
Meanwhile, 57% of users are male and 43% are female.
The number of13-17 year olds using Facebookhas fallen by 38% since 2015.
Facebook hasnt captured much of the teen market but is still wildly popular among older users.
Closer to 70% of older teens (aged 15 to 17) use these alternative platforms.
This is comparable to the statistics for Facebook and X (formerly Twitter) a decade ago.
X also saw a decrease during the same time, albeit at a slower rate than Facebook.
In December 2021, Facebooks website reached 21.1 billion users per month.
This fell to 16.6 billion by December 2023 and dropped to 12.3 billion as of September 2024.
The decline in traffic to the website doesnt mean a decline in traffic to the platform.
India has378.05 million Facebook users, more than any other nation.
India has more Facebook users (378.05 million) than any other country.
The US is second, with 193.8 million Facebook users.
Even though India has the most users, Facebook has abetter user penetration ratein other markets.
Indias 378.05 million users make up only around 26.5% of its total population.
Elsewhere, several other countries have topped 100 million Facebook users.
As mentioned, the United States has 193.8 million users.
Meanwhile, 42% of Indonesias 119.05 million inhabitants have a Facebook account.
Brazil also has 112.55 million Facebook users.
Men make up57% of Facebooks ad reach.
The CPC (cost-per-click) ad model means advertisers pay per click.
News media consumers on Facebook are relativelybalanced between Democrats and Republicans.
The study showed that 50% of Republicans and 43% of Democrats aged 18-65+ used Facebook.
In contrast, platforms like Instagram, WhatsApp, and Reddit tend to have more Democrat-leaning news consumers.
Fake accounts representapproximately 3%of Facebooks global monthly active users.
Fake and duplicate accounts are a big issue for Facebook, for several reasons.
Scammers can be particularly believable when they impersonate legitimate users and send messages to the friends of those accounts.
Israeli tech company Cyabra used machine learning to identify fake accounts on X.
The samereportalso revealed that 7% of accounts praising Biden and criticizing Trump are fake.
Zuckerberg redirected the companys attention.
Zuckerbergs gamble has paid off.
The figures demonstrate just how important mobile is to users, and how valuable mobile users are to Facebook.
Album posts have thehighest engagement rateson Facebook.
Facebook users engage with album and general photo posts more than any other pop in of content.
Facebook is the fourth-most popular place towatch short-form videos, with a 14% share of viewers.
Reels have become a prominent feature across Metas apps, generating an impressive 140 billion daily plays.
YouTube Shorts ranks second with 23% of users, while Instagram Reels takes third place.
Facebook is the fourth-most-used platform for watching videos under 10 minutes.
Facebook Live videosgenerate three times the engagementof traditional videos.
Live-streamed content typically has a much longer run time than pre-recorded content, which naturally encourages longer viewing times.
The Facebook algorithm also prioritizes live content, which boosts its visibility.
19.Almost one-thirdof US adults use Facebook as a news source.
Despitecriticism over misinformationon the platform, Facebook is still how many US adults get the latest news.
33% of surveyed US adults regularly use Facebook as a news source.
Facebooks overall popularity explains why so many people see news content on the platform.
Businesses & Advertising on Facebook
20.
Facebook ads can reach up to2.19 billion people, or 71% of Facebooks monthly users.
That equates to nearly three-quarters of Facebooks total user base.
Over200 million businessesuse Facebooks free tools.
These include business tools like Appointments, which allows businesses to receive bookings through Facebook and manage their calendar.
Other tools help businesses create and promote events, search for new employees, and create an online storefront.
The United Kingdom had thehighest average CPC ratein early 2024.
Supply and demand influence CPC on Facebook.
The average CPC for Facebook varies from country to country.
The 2024 global average CPC stands at $0.19 based on the top ten countries.
In 2023, Facebook removed224 million pieces of contentbecause of copyright or counterfeit violations.
Counterfeits are unauthorized imitations or reproductions of a trademarked product.
Metas social platforms still account for98.7% of its revenue(or $162 billion).
Metas VR companies make up 1.41% ($1.9 billion) of the companys total revenue.
Meta hasacquired 101 companiesin total.
you might see a timeline of Metas most significant acquisitions below.
WhatsApp Statistics
24.
WhatsApp is thesecond favoritesocial media platform.
Active WhatsApp usersspend over 52 hours per monthin the app.
WhatsApp users spent over 50 hours on the app in November.
Facebook Messenger is the second most popular messaging app with just under 6 hours a month.
Outside of messaging apps, WhatsApp is the third most heavily used Social Media platform each month.
On average, users spend around 90 minutes on the app each day.
When looking at daily usage rates, 83.2% of users launch the app daily.
WhatsApp reaches over 90% of internet users in 8 countries (DataReportal).
Over 95% of Nigerian internet users are on WhatsApp as of Q3, 2023.
WhatsApp was designed to provide service in areas of low connectivity.
WhatsApp is alsocheaper than local telecom providersin nations with limited infrastructure.
Throughout Africa, Asia, and South America, people use WhatsApp for more than simply chatting with friends.
Across Central and South America, businesses are embracing WhatsApp as a platform.
27.30%of WhatsApp users are aged 46 or older.
WhatsApps revenue increased by 108% in 2024 (Business of Apps).
So youre probably wondering how WhatsApp makes money.
WhatsApp Business is WhatsApps primary revenue stream.
Businesses pay a rate for each conversation they have after their first 1,000 conversations per month.
Users in highly developed countries may not realize how many businesses use WhatsApp in places like India and Brazil.
According to WhatsApp CEO Will Cathcart,175 million peoplemessage businesses on WhatsApp every day.
Instagram Statistics
29.
In Socialinsiders study, TikTok posted an exceptionally high engagement rate of 2.50%.
Around57% of brandsuse Instagram for their influencer marketing efforts.
Influencer marketing uses endorsements from popular social media influencers to generate interest in a brand or product.
Influencer marketing thrives on Instagram because of the personal relationships between its influencers and their followers.
According to Upfluence, the largest influencers see an average engagement rate as high as 5.30%.
Marketers can capitalize on these relationships to generate high engagement with their branded content.
At the start of 2025,57.1% of marketersthink Instagram is the most valuable social media channel for influencer marketing.
Additionally, TikTok has an average influencer engagement rate of 18% compared to around 5% on Instagram.
28% of Instagram users are25-34 years old.
Facebook Messenger Statistics
32.
Facebook Messenger is themost popularmessaging app in the US.
This might surprise you, given WhatsApps dominance almost everywhere else in the world.
If US users do send online messages, theyll likely use Messenger because its already integrated with Facebook.
In these countries, people can use Facebook Messenger to contact businesses and as a cheaper alternative to SMS.
Facebooks struggle to engage younger demographics helps explain why Messenger performs so poorly among young adults.
Facebook Messengersrevenue decreasedby over 37.5% in 2023.
Increased competition from other messaging apps has likely played a role in reducing Messengers user engagement and growth.
Additionally, changes to Facebooks advertising policies may have impacted Messengers ability to generate ad revenue.
Figures released for the first half of 2024 showed that Facebook Messengers revenue has increased from 2023.
Meta CEO Mark Zuckerberg has stated publicly that he thinks the metaverse is the next chapter for the internet.
The numbers show Meta is investing heavily in its metaverse project.
Meta sold over60% of the VR headsets used on SteamVRas of September 2024.
SteamVR is a gaming platform where users can purchase, play, and discuss VR games and other content.
34% of VR game developers arefocusing on the Meta Questplatform.
Those figures are hardly surprising.
Forty titles have generated more than$10 million in revenueon the Quest platform.
Referring to game revenue, Pruett says theres a giant correlation between quality and sales.
