The demand for AI writing tools spiked over the past few years.
As you might notice, millions of websites already publish AI-generated articles nowadays.
However, can you go as far as to replace your creative team with AI systems?
The public has mixed feelings about AI-generated pieces.
Regardless of your opinion, you cant deny that using AI writing tools yields several advantages.
Even the most articulate professionals get writers block.
you could either draw inspiration from AI-generated pieces or publish them as is.
Either way, you wont have to face blank pages since AI can produce several paragraphs within minutes.
Most AI Tools Produce Grammatically Correct Sentences
AI writing tools generally produce grammatically correct pieces.
Expect to edit a few errors now and then, of course.
AI writing tools crawl through third-party sources before generating output.
Just watch out for plagiarized content.
A skilled copywriter can probably finish two to three new articles every day if they use AI writing tools.
Dont get us wrongyou should write for quality, not quantity.
However, if youre having trouble generating traffic, youd do well to publish more articles first.
AI Suggests Content Ideas That Your Target Audience Might Find Interesting
Strive to publish fresh content daily.
But if you keep running out of ideas, AI writing tools could help.
They suggest topics, headers, and questions that your target market might find interesting.
Talk about one or two subjects every day.
Using AI writing tools has several downsides.
AI-Generated Pieces Dont Evoke Human Emotions
Storytelling is paramount to quality writing.
Your content has to resonate with your target audience.
Remember: most people online have short attention spans; theyll likely scroll past anything that doesnt interest them.
Most pieces will contain confusing, incoherent paragraphs.
Youll have to rearrange the sections yourself.
Look for paragraphs that complement each other and place them under one header.
Also, delete redundant data.
AI tools sometimes reword the same pieces of information if they cant distinguish between them.
Google announced abroad core update on helpful content guidelinesin August 2022.
The new rules junk redundant, irrelevant pages and prioritize people-first content.
Unfortunately, Google doesnt classify AI-generated pieces as helpful.
Repetitive content will only get penalized.
AI Content May Include Incorrect, Outdated Information
AI writing tools dont verify third-party information.
They crawl through sites and sources that they deem reputable, but they dont compare the data they pull.
As a result, AI-generated pieces often contain plagiarized, erroneous content.
Try editing any errors you spot.
Otherwise, you might draw flak for spreading misinformation.
AI Tools Cant Match Your Brands Voice and Tone
AI tools can replicate writing styles to an extent.
At best, you’re free to choose which keywords to use and avoid.
If you want quality copies that accurately reflect your brand, work with a skilled copywriter instead.
Choose one that has written for similar businesses before.
They should be able to convey your story, mission, and vision in the most articulate ways possible.
Are AI Writing Tools Worth It?
Whether or not you should invest in AI writing tools depends on your content production needs.
Dont just follow trends.
You could at least use them for researching keywords and content ideas.
With that said, we still advise against wholly replacing your writers and editors with full-service writing tools.
AI collates information, but it doesnt create new ideas.
