Privacy these days means something completely different than it did even a decade ago.
And the only things we have to blame for this are the internet and ourselves.
While you rejoice in using a lot of free tools, know that you’re actually paying with data.
Of course, none of your data is sold with your name on it.
You’re nothing but a number to them.
The biggest culprits are all those companies you interact with all day.
Meta’s Facebook and Instagram are great when you’re bored, right?
Any site you visit plants a cookie on your web app and every click you make gets logged somewhere.
This information is used to serve you ads you’ll find interesting.
The problem is that scammers can use the same data.
Once you select that, they gain access to even more of your data.
They can steal your identity, siphon money out of your bank account, and more.
But how do scammers get your data?
Well, some data brokers sell it to them willingly and knowingly.
Working with data is a lucrative business, so there are tons of these data brokers.
Some of these companies are massive, like Google, while others are much smaller.
In case of a data breach, all your information can get stolen.
There’s also the problem of where and how your data is used.
We’ve read about numerous instances where collected information was used by insurance companies to raise rates.
They leverage GDPR, CCPA, and other privacy laws on your behalf.
Subscribing to Incogni is a step in the right direction to reclaim that data and demand your privacy back.
