Thankfully, thats our focus in this article, so let’s begin.
What Is Content Writing?
These processes include planning, drafting, writing, editing, and publishing content online.
Professional content writers tailor the information to their platform and audience with key SEO practices that boost their reach.
Read on to see a few.
Exceptional content involves constant research and study of topics outside the writers existing scope of knowledge.
Hence, most good content writers become knowledgeable about various subjects within and outside their field.
No Degree Required
Like several tech fields, content writing doesnt require a formal degree or educational background.
Greater Flexibility
Flexibility is a constant in many tech jobs, and writing is no different.
Unlike content marketing, most content writing jobs dont require your physical presence.
Less Monotonous
Content writers rarely stay at one job for extended periods due to job availability and demand.
In cases where the writer decides to remain with one company, their tasks usually vary across diverse subjects.
Demerits of Content Writing
Though content writing has numerous merits, this path also has its demerits.
Before diving into writing, you must understand both.
Below are some demerits of content writing.
Despite its advantages, people tend to find researching unenjoyable, influencing the quality of content produced.
Time-Consuming
As aforementioned, content writing requires lots of research and planning, which naturally takes up considerable time.
So, successful content writing demands hours on your worktable, which can be frustrating to some.
Cut-Throat Competition
Content writing is beginner-friendly and easy, but its simplicity attracts a crowd.
Thankfully, this initial competition doesnt affect job availability for seasoned, experienced writers.
Writers Block
Heres the last but one of the most significant demerits of content writingwriters block.
Next, lets see a brief overview of content marketing and what its about.
What Is Content Marketing?
Furthermore, content marketers build relationships with their audience and ensure the marketed content yields results.
Merits of Content Marketing
Why study content marketing over content writing?
This section focuses on the merits of content marketing and how being a content marketer can benefit you.
If a broader audience is your goal, then consider content marketing.
Career Opportunities
Content marketing has more space for career growth and diversification than content writing.
Usually, this also equates to higher pay.
For example, a good content writer can write splendid blog posts.
On the other hand, a content marketer will drive traffic to the site andincrease the websites visibilityand revenue.
Less Competition
As opposed to content writing, content marketing is more technical.
Here are a few demerits of content marketing that can influence your preferences.
Good content marketers must develop creative, unique ways of presenting content to captivate their audience.
This is a demerit of content marketing because creativity grows harder to find by the day.
Considering the abundance of distractions available, only a handful of marketers can expertly command attention online.
As such, you must undergo in-depth training and gather experience to hone your craft as a content marketer.
These eventually amount to more courses, plus the best versions of most of these tools arent free.
Some includeBuzzSumo,HubSpot, andMailchimp.
Regardless, this could also generate an extra workload.
