Sony just announced the A7 IV entry-level full-frame mirrorless camera that replaces the massively popular A7 III from 2018.

It uses the same Bionz XR processor as the more expensive Sony A1 for high-speed autofocus performance.

Sony claims a 30% improvement in face and eye detection AF over its predecessor.

Sony A7 IV mirrorless camera official image

Image Credit:Sony

In terms of video, you now get 4K/60FPS video recording, but there’s a catch.

The A7 IV can also record in 10-bit color depth and 4:2:2 color sampling, unlike its predecessor.

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Sony A7 IV mirrorless camera model photography

Image Credit:Sony

Besides these hardware changes, A7 IV also includes new features that work with compatible Sony E-mount lenses.

One of them is AF Assist, a feature that supports focus transitions when autofocus is enabled.

Also, as much as we love the new flip-out screen, it comes at the cost of resolution.

Sony A7 IV mirrorless camera videography

Image Credit:Sony

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However, your purchase decision may ultimately come down to its pricing, which we’ll look at below.

Sony A7 IV mirrorless camera official image

Image Credit:Sony

Sony has set a price tag of $2499 for the body-only version of the A7 IV.

The company will also sell a kit version for $2699, which includes the FE 28-70mm lens.

You’re paying $500 more for some incremental upgrades.

Sony

It boils down to whether or not you’ll take advantage of these hardware improvements.

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