What Is Amazon's Rufus AI Chatbot and Will It Help You Shop?
What Is Amazon’s Rufus Chatbot? Amazon classifies Rufus as an expert shopping assistant designed to simplify purchase decisions for customers. Thanks to that, customers can ask general questions without exiting the Amazon platform to perform separate web searches. Amazon But how exactly would it benefit the company? Surveys indicate that indecision is a key factor contributing to this problem. It could reduce the cart abandonment rate, helping Amazon prevent the loss of potential customers due to indecision....