IT Security for the Masses with Avira Freemium Antivirus

We started Avira over 30 years ago.

Back then, our goal was to help friends and family with computer problems.

We consider the free model an important part of our story.

The last building block is how to manage IT systems with multiple devices and services.

Being in the middle, we noticed that performance and security are closely related.

How do you manage to provide free antivirus?

And how is it different from your premium service?

Part of our service is free to all users who can benefit from it.

If you look around the world, millions are using our free products.

People believe that certain devices are not vulnerable and that’s a big misconception.

Malware authors are targeting popular devices so really, nothing is sacred anymore.

Anti-malware technology protects you on the machine level.

The last issue that not many talk about is the issue of trust.

At the bottom line: assume nothing is trustworthy and only talk to people you know.

2 things are happening:

Most people dont realize that their right for privacy is constantly being violated.

What throw in of solutions can Avira offer to people using IoT devices in their homes?

The progression of technology is primarily driven by features and functionality, relegating security to a secondary position.

Last September we saw the big IOT denial of service attack, when baby monitors were being tracked.

How has it affected your reputation as a company?

Social engineers are performing this kind of psychological manipulation all the time.

Resolving it remains a challenge.

confirm that your sensors are on.

Tweets or weird traffic on your website can be early indicators that you’re being targeted for a scam.

There is no one solution that fits all.

Cyber security is addressing the silent attack.

We are trying to go in that direction with our free and prime security suites.

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