Are you looking for more out of Instagram than the bare minimum of what the social media platform offers?

Instagrams professional account is the way to do just thatand its not just for businesses and influencers.

What Is a Professional Instagram Account?

Instagram account followers gained and lost in the last 30 days

There are two types of professional Instagram accounts: business and creator.

If you are a business or creator, it is advantageous for you to have a professional account.

This means that you get to see things like audience demographics, audience activeness, impressions, and followers.

Insights for an Instagram post

You also get to see profile visits from your posts and stories.

Another great feature is your message inbox will upgrade.

Instead of all your messages being grouped together, youll get a primary and general inbox.

Instagram Story insights with overview and reach information available

Though it does cost money to boost your post through an ad, it has proven to be advantageous.

On a business account you might create a shop that is attached to the profile.

So, why not switch your personal account to a professional one to see for yourself?

Professional Instagram account setting up an ad and selecting a goal

Next, tap on thehamburger iconin the upper right-hand corner then selectSettings and privacy.

Scroll down and selectAccount key in and toolsunderFor professionals, then click onSwitch to professional account.

From there, clickContinuethrough the slides until you get to theWhat best describes youpage.

Professional Instagram account setting up an ad and defining the audience

Here is where you’re able to select what kind of account you have.

Toggle over to turn on theDisplay on profilefeature.

On the next page, select if you are a creator or a business.

Professional Instagram account setting up an ad and setting up payment and budget

If you are not a business, simply choose creator.

If not, selectNot now.

Once youre done, open your profile, and youll see theProfessional dashboardoption available for you.

Front page of an Instagram account with the first post on the feed being a girl wearing a hoodie

This is where youll be able to view all your insights and get access to professional resources.

From there, selectSwitch account typeand thenSwitch to personal acccount.

TapSwitch to personal accountwhen the pop-up appears and your account will immediately be set to personal once again.

Options on Instagram for settings, activity, and more

Try switching your profile from personal to professional and see what the new account can offer you.

And dont worryif you dont like it, you’re able to easily switch back.

Settings and Privacy options on Instagram

Account types and tools options on Instagram settings

Switching from a Personal to a Professional Instagram account

Setting the description for a professional account on Instagram

Choosing between a creator or a business for a professional account on Instagram

Option of connecting other Facebook and Instagram logins to a professional Instagram account

Finishing the set up process for a professional account on Instagram

Introducting yourself step for professional Instagram account

Boost guidance on Instagram once switching to a professioanl account

The Wandering Wolfes Instagram page

Professional dashboard on Instagram showing insights and next step options

Professional Dashboard on Instagram showing insights from the last 30 days

Creator section under settings to switch back to a personal account

Switching back to a person account on Instagram

Switching back to a personal account on Instagram from a professional account