Unfortunately, it’s also brought about a lot of drawbacks.
Here’s a look at the post-truth era and how social media helped birth it.
What Is Post-Truth?
So, let’s look at how social media caused the death of truth.
You’re right in thinking that this is a benefit.
But it has also ended up contributing to a decline in people’s sense of truth.
It Became a Political Vehicle
If there’s one thing politicians know how to do, it’s spin.
When politicians and their campaign managers jumped on social media, truth was further eroded.
They furthered their campaign reach to give a shot to pick up more voters.
It is one of thebiggest ways social media is making society divided.
Were Manipulated by Metrics
Numbers have an effect on how you perceive interactions.
Usually negative emotions such as fear and anger.
Data Harvesting Made Us Easy Targets
You’ll likely have heard of the Facebook and the Cambridge Analytica scandal.
That data was then analyzed and used to target voters for political campaigns.
Who knows how much this happens?
There is also still the question ofwhether Facebook is doing enough to tackle misinformation.
Considering its track record, it seems unlikely.
Algorithms, by nature, encourage echo chambers across the most popular social media platforms.
The ramifications of this will become clearer as time goes on.
