Google recently rolled out a broad core update on writing product reviews.
It explains how ecommerce professionals can help make their pages stand out from the competition.
As many feared, the update may cause web traffic fluctuations.
Google might even penalize their pages, thus handing you higher SERP rankings.
But if you haven’t had a chance to check out the new Product Reviews Updatedon’t worry.
We’ll flesh out the guidelines in this article.
What Is the Product Reviews Update?
The9/20 Product Reviews Updateis Google’s eighth 2022 broad core update.
Nonetheless, we think the update is worth reviewing, especially if you have a career in ecommerce.
After all, many ecommerce startups dropship products nowadays.
They create multiple shops with hundreds of random productswhich they have never owned, tested, or even seen.
Unfortunately, this trend hurts the online shopping industry.
How Will the Update Affect You?
Unfortunately, this tactic won’t yield results anymore.
Independent Product Review Bloggers
Only write about products and services you’ve tried yourself.
You need first-hand insights to provide helpful insights and position your blog as a trusted authority figure.
Google crawl bots can easily spot redundant information.
Think about itif independent bloggers reference the same resources, they’ll ultimately end up with similar product reviews.
Also, generic advice doesn’t attract visitors.
Recommendation:Only write about products and services you’ve tried yourself.
Social Media Influencers
Don’t just talk about brands.
Instead, publish unfiltered, legit footage of you trying out whatever product or service you’re endorsing.
Google rewards vloggers who provide original visual reviews.
Let’s say you’re endorsing a beauty cream.
Your video might rank higher if you include footage of using it, plus some before and after pictures.
Recommendation:Show, don’t just tell.
Don’t shy from rejecting a collaboration offer.
Only vlog about products that you might confidently endorse and would use yourself.
Suppose your media outlet accepts endorsements, request trial products for your writers and editors.
Otherwise, they won’t be able to write original, high-quality content.
Of course, you might always return trial products afterward if your publication has rigid restrictions against accepting gifts.
Google will also rank your website if you include high-DR backlinks to verified resources and authorized product resellers.
Just verify the client’s okay with you referring to their partner sellers.
Recommendation:Use trial products for original research.
How to Adapt to Broad Core Updates
Don’t stress too much over broad core updates.
Remember: Google continuously developsways to provide better search results.
The best you could do is to familiarize yourself with significant changes.
Also, leave room in your digital marketing plan for adjustments.
For best results, adopt Google’s SEO updates as well.
High-quality, SEO-driven pieces will consistently rank higher on SERPs, regardless of what broad core updates Google executes.
