Artificial intelligence and machine learning can do wonders, from making art to automating admin jobs.
But they’re also a risk as they can empower bad actors with tricks like deepfake.
This alone is a reason to worry and put your guard up.
Here’s what the process involves.
How Do Deepfakes Work?
They’re rarely exact copies, however.
GANs, on the other hand, have a smarter system, which includes a generator and a discriminator.
The former reproduces data it’s learned into deepfakes that must then fool the latter.
The discriminator compares the generator’s creations against real images and determines their effectiveness.
The best deepfakes, of course, are those that perfectly mimic human behavior.
So, how are deepfakes made with this technology?
The software is basically a video editor specifically designed to manipulate faces.
But the technology still has flaws.
There may also be mistakes in the video’s setup.
In other words, you could tell fake footage if you know what to look for.
Who Uses Deepfakes?
Filmmakers are increasingly using deepfakes to age or replace actors' faces, as in Star Wars.
Artists manage to animate portraits and make them talk and sing.
Marketers are experimenting with deepfake technology for promotional content that doesn’t require hiring actors.
Companies like WPP also apply it to their training videos.
Sylvester Stallone has taken over Home Alone, and Heath Ledger’s Joker appeared in A Knight’s Tale.
People are even blackmailed with fake footage.
This is why countries and brands are putting their foot down.
EvenMeta announcedin 2020 that misleading, manipulated videos weren’t welcome.
In addition to regulation, official bodies worldwide push for better detection and prevention of deepfake crimes.
Learn How Deepfakes Work to Mislead You
Deepfakes have already gone mainstream, for better or worse.
So, enjoy the funny and inspiring videos while preparing to tackle any malicious ones.
If you know what to look for and how to react, it has less power over you.
As deepfake detection and prevention technology improves, more support will come your way.
