He also discusses the impact that GDPR is having on both Hotjar and website/app developers as a whole.
I always had a passion for business and design.
I really wish I had studied some form of technology instead.
To answer your question I completed my law degree, but I never practiced law.
We focus on two main areas:
We offer a few different tools in each of these areas.
User Behavior Analytics
User Feedback
How do you define your target market?
When we first launched the product, we were building it for ourselves.
How many active customers do you have today?
How would you describe your current typical customer?
Our customer base spans a wide range of industries and companies.
However, there is a general characteristic that is common across most of them.
Our customers are typically companies or teams that are quite agile.
OK So what are some of the privacy challenges you face in a product like Hotjar?
The biggest privacy challenge for us is when there is sensitive user data on parts of a website.
I guess our new challenge is how to keep the tools simple while adhering to the new privacy requirements.
Your web site claims that your approach to privacy is very different from other companies how so?
We are actually very happy that GDPR is now a mandated requirement.
can get access to account passwords, etc.
You have published a GDPR compliance roadmap for Hotjar can you kindly tell me about that?
On the legal side, we have appointed a Data Protection Officer and have rewritten our Data Protection Agreement.
How do you see privacy and security affecting software and product development going forward?
Other countries will soon have similar requirements.
GDPR definitely sets a good foundation for what will come next.
What are your future plans for Hotjar?
We are going to double down on collecting better feedback from users.
For example, one of the next things we are going to feature is audio feedback from users.
In a nutshell, we are going to Make analytics human again.
How many hours a day do you normally work?
What do you like to do when you are not working?
