But here are some of the ways that premium games already advertise to paying players.
What Does In-Game Advertising Look Like?
When it comes to premium games, in-game ads can look a lot like real-world ads.
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Take the EA Sports' NHL, F1, or even FIFA (now FC) games for example.
In addition to existing ads, EA is now considering putting ads in AAA titles.
Why Are Publishers Putting Ads in Premium Games?
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There areseveral reasons why publishers would want ads in your video games.
From promoting products and partners to promoting crossovers, in-game advertising can significantly boost the revenue a game generates.
The ads were placed across the players' screens, disrupting gameplay.
It caused immense backlash from players, with EA eventually taking the ads down.
However, there have been some bad implementations since then as well.
Here’s a look at a few of them.
To deliver cans of Pepsi to dehydrated people.
The game requires you to gulp down cans of Monster Energy drink to replenish your character’s stamina.
The game does feature other brands such as J.F.
The game doesn’t provide any explanation for why the cans are so plentiful either.
The game features loads of in-game billboards for real companies scattered throughout the maps.
However, it wasn’t the visual part of advertising that caused outrage among gamers.
In-game ads are a tricky thing to implement, and we have both good and bad examples.
