For a lot of people, thinking about tech brings one name to mind, Apple.
What Makes Apple a Tech Giant?
How Did Apple Become So Popular?
Since the days of the iPod, Apple has been making technology cool.
Having a huge number of devices with long spec sheets can confuse buyers and make products feel generic.
Now take a look at Apple.
Although it’s a huge company, it actually sells just a few different products.
Even thoughApple products are usually more expensivethan the competition, they can be a good long-term investment.
The company has been great about supporting their devices with software updates for years.
After that first sale, keeping customers within the brand becomes the main focus.
And Apple has mastered the art of making a sale and keeping customers hooked for years after.
Many people refuse to buy anything other than an iPhone because of just how easy iOS is to use.
Taking that idea across devices created the Apple ecosystem.
And features like AirDrop let you seamlessly send photos and files across your devices.
All of these small conveniences put together helpmake the Apple ecosystem incredibly powerful.
Is Apple Starting to Fall Behind?
Even in Cupertino, life isn’t all sunshine and rainbows.
For years, people have criticized Apple for playing it safe with the iPhone.
What Can Apple Do to Stay on Top?
Staying relevant means keeping up with trends and new technologies.
It also means giving developers more freedom to create apps and do business on its platforms.
Apple has been in several major disputes with developers over the App Store.
This has led to incredibly popular apps like Fortnite being simply not available on iOS.
That’s a huge loss for Apple users and consumers as a whole.
Just because Apple is leading the tech world today doesn’t mean it always will.
Even the biggest tech company makes mistakes, and Apple has come close to bankruptcy more than once.
Can Apple Keep Its Crown?
Nothing lasts forever, but for now, Apple is just too tough to beat.
