Ameesh is not a newcomer to the technology startup world, having built several successful startups in the past.
Before getting into the specifics of Baffle, can you share your top three enterprise security tips?
Organizations need to be concerned about insider threats and compromised administrator credentials.
Furthermore, data is often copied between systems and even made available to 3rdparties.
Our goal is to make data breaches irrelevant by keeping the data encrypted wherever it is stored and/or used.
So your Baffle product is Encryption as a Service for databases?
Yes, Baffle provides encryption as a service in the cloud, for both SQL and Non-SQL databases.
From the very beginning, we built the platform for the cloud.
It is implemented as a proxy for existing databases and it integrates very easily with existing workflows.
That is a very good question.
Sure, it does have some impact on performance.
We focused on minimizing that impact ever since the company started.
We do not require changes to system code because we supply a drop-in proxy for database access.
We monitor the web connection commands for SQL commands and then encrypt/decrypt the data right there.
It is totally transparent to the app.
Integrating encryption has traditionally been difficult and required developers to make changes to the software code.
How do you define your target market?
Our main target is the traditional enterprise infrastructure market in general, and the database market in particular.
The size of this market is approximately $50 billion.
The size of the encryption market today is only about $1 billion.
What does your pricing model look like?
The traditional pricing model fordatabase encryptionis based on the node cost.
Where are they mainly located?
We are not yet in full production we expect that to happen at the end of this quarter.
Having said that - we do currently have multiple active customer engagements, mostly in the US.
How would you describe the industries or verticals of your current and target customers?
Our main industry segments are:
Whom do you see as your main competitors?
This approach is different in the sense that operations are possible on encrypted data.
How do you see your tools as different and/or better than theirs?
Our current product blueprint focusses on three main areas:
How many employees do you have today?
Where are they located?
Right now, we have ten employees.
Two of them are located in Austin, Texas and the others are located in Santa Clara, California.
What drives these changes is greater ease of use.
As technology gets more complex, the ability to get it adopted is where opportunities lie.
How many hours a day do you normally work?
What do you like to do when you are not working?
My personal goal is to maintain flexibility and maximize efficiency in my work.
I actually have many different hobbies, including sports (golf is my biggest obsession) and music.
I also enjoy spending time with my wife and two teenage children.
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