Most developers still implement these functions by building them from scratch or using very primitive identity frameworks.

Matias also shares with me what he sees as current industry challenges and emerging trends.

I worked with Microsoft as a product evangelist for the.NET platform and for the Patterns and Practices team.

Auth0 – Making it Easy to Implement Identity Features

A users identity was becoming the firewall, as access was being decided based on a users identity.

I got deeply involved in this topic and even wrote a book on claims-based identity and access control.

We provide building blocks for developers that handle authentication, authorization, and single sign-on for applications.

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Our mission statement is simple but says it all: Zero-friction authentication and authorization for developers.

The frameworks that are currently available to developers are very low-level building blocks.

One example would be an authorization server to protect access to your APIs.

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Most of them are just different components that are part of our platform.

This includes:

There are two additional components.

Multi-factor Authentication is an add-on to our Developer Pro and Enterprise plans.

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This is similar to recent offerings by Amazon Web Services, Google Cloud, and Microsoft Azure.

It also allows the user to login with their social media accounts and supports multi-factor authorization.

What are the differences between the different plans that you offer?

Auth0 customers

We also have a free version for people who want to just try it out.

Do you offer any sort of onboarding or consulting services to help integrate and configure your products?

All paid accounts include ticket-based support to help you with any questions or problems you might have.

Auth0 team

How do you define your market?

Who is your specific target audience within that market?

It terms of the platform, it is appropriate across many different industries.

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What methods do you normally use to attract and engage with new customers?

We havent done any outbound marketing yet, but we do a great deal of content marketing.

How many active customers do you have today?

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Where they are mainly located?

They are located in 140 different countries all around the world.

How would you describe your current typical customer?

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Who do you see as your main competitors?

Our biggest competitor today is DIY - Do It Yourself!

Developers think that they can build it themselves from scratch or from primitive frameworks.

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How do you see your tools as different and/or better?

We want to build specific components on top of our platform to provide complete solutions in these segments.

We are also exploring opportunities in the serverless space for developers, based on our Extend product.

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How many employees do you have today?

Where are they located?

We currently have about 200 employees.

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We are a very distributed company even development is distributed throughout different locations.

We want to hire wherever the best talent is located.

Our headquarters are in Buenos Aires, Argentina and in Bellevue, Washington.

Auth0 customers

What can you tell me about the startup community in Argentina?

The startup community in Argentina is still in its infancy.

However, the government is starting to get involved and the situation is beginning to improve.

Auth0 team

How many hours a day do you normally work?

What do you like to do when you are not working?

During the initial stages, it was common for me to dedicate 15 hours a day to work.

While it remains a substantial commitment, I no longer find myself working on weekends as frequently.

I come from a family of musicians and I love music.

My instrument of choice is the keyboard which I really enjoy.

I also enjoy playing soccer and just hanging out with my friends.

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