Walk into an Apple Store, and you’ll see just how much the company cares about its image.
Here are some of the biggest mistakes Apple made over the past two decades.
Antennagate (2010)
Many people consider the iPhone 4 one of the most beautiful smartphones ever.
That’s when Apple introduced us to the iconic flat-edged glass and aluminum design.
The iPhone 4’s Achilles heel was its antennas.
Many people reported that holding the iPhone 4 in their left hand caused it to drop calls.
Image Credit: Apple/Wikimedia
That’s because Apple stuffed the iPhone 4’s antennas into the phone’s aluminum frame.
But Apple might have a good reason for doing that.
Today, Apple Maps is one ofthe best Apple CarPlay apps for the iPhone.
Image Credit: Peter Neill/Wikimedia
But things were very different when it first launched.
When Apple Maps debuted in 2012, it was a buggy, unfinished mess.
Problems included missing landmarks, bad directions, and even listing parks as airports.
Users were incredibly excited to see Apple finally redesign the iPhone with a bigger display.
But customers weren’t so happy when their brand-new iPhone 6 Plus started bending in their pockets.
Apple gave the iPhone 6 Plus a sizable 5.5-inch display and made it incredibly thin.
Image Credit:Apple
But the problem was that the gear’s aluminum chassis just wasn’t strong enough to support the gear.
That gift was U2’s new album, Songs of Innocence.
Apple partnered with the band to add the album to over 500 million iTunes accounts worldwide.
U2 is a household name.
Making things more awkward, there wasn’t even an option to delete it.
And to meet that goal, in 2015, Apple introduced us to the now-infamous butterfly keyboard.
Making things worse, the butterfly mechanism was incredibly fragile.
That meant even a small amount of dust or dirt inside the keyboard could severely damage it over time.
Many consumers were ready to give Apple their money, but the company kept delaying the project.
In 2019, after keeping the world waiting for almost two years, Apple abandoned AirPower completely.
That’s not surprising, considering a standard MagSafe charger can cause an iPhone to overheat.
AirPower was an ambitious idea, but unfortunately, Apple just couldn’t get it to work.
It was a big step up from Apple’s older 30-pin connector.
However, just a few years later, USB-C phones started appearing on the market.
And whencomparing USB-C to Lightning, USB-C charges devices faster and can transfer data much quicker than Lightning.
Ironically, Apple was ahead of the game when it came to bringing USB-C to the MacBook.
In fact, Apple has integrated USB-C across its entire product range, except on iPhones.
That’s a bad look, Apple.