Thanks to its unique focus on data encryption, NordVPN is growing fast.
As a result, it is one of the fastest growing services in the VPN industry.
We recently visited with Jodi Myers, head ofNordVPN’s marketing and communications team.
How did the company develop and what is its mission?
How does this mission differ from others in the VPN industry?
It was inspired by Nordic ideals of freedom, human rights and trust.
One of NordVPNs policies is strict no logs policy.
Todays VPN customer wants a high-quality mix of security and performance.
How does NordVPN achieve this careful balance?
A kill-switch lets you select applications that will be closed automatically if the VPN connection suddenly drops.
What features are most important to your users?
Which motivations are trending up and which ones are trending down?
This varies by country.
What are your top 3 reasons consumers should add VPN service to their monthly internet bill?
NordVPN says it is the “most advanced” service in the VPN industry.
What do you mean by this?
It also claims to be the easiest VPN ever.Tell us about ease-of-use as a company focus.
How have you developed your system to achieve user-friendliness?
Yes, user-friendly design is one of the top priorities at NordVPN.
Basically, to connect to any of our apps, you just need to turn the ON button.
The algorithm automatically selects the fastest server, unless you manually pick the one you want to connect to.
Our apps have a polished, minimalistic design and 24-hour tech support chat embedded on NordVPN apps.
Some VPN industry marketing promises “internet anonymity.”
Many security experts argue anonymity is impossible.
Where do you stand on this issue?
Moreover, there have been cases where a VPN provider sold customer data to a third party.
Its worth to note that free VPN providers do not necessarily provide highest quality security measures.
Free VPNs typically rely on third party advertisers to cover the costs.
NordVPN ignores all requests from law enforcement and copyright agencies.
just explain why youre able to do so.
Do you see the VPN industry becoming more mainstream in the U.S. at the consumer level?
We definitely see this is a trend, for various reasons.
First of all, Americans are afraid of online hacks and theft.
Secondly, the government surveillance has significantly increased in the past years.
The Cybersecurity Information Sharing Act (CISA) was passed by Congress earlier this year and signed into law.
It culminated several years of effort to pass the controversial cyber bill.
TPP agreement is another big agreement that is being negotiated between a group of countries, including USA.
Among other things, the agreement puts individual rights of expression and freedom of speech at risk.
A VPN, by encrypting users data, protects from online hacks and government surveillance.
A VPN helps bypass these restrictions.
In your view, what is the top internet security threat to individual consumers?
How does NordVPN help protect against this threat?
We regard individual hackers and government surveillance with equal severity as potential threats.
NordVPN safeguards against both threats by encrypting user data, ensuring their online activities remain invisible to others.
NordVPN is compatible with Windows, Mac, and Linux.
You also enable up to 6 devices to connect to the service at one time.
How important is this flexibility to your business plan?
We note the tendency of people being more interconnected and using an average of 3.4 devices per household.
We want to ensure our customers and even small business can protect their entire data pipe.
We have also recently partnered with Flashrouters to collaborate on a NordVPN router.
This ensures the entire connection is secure and even more internet enabled devices can be connected.
Governments want to hack into VPNs.
Netflix want to block VPN users from accessing content.
How will the VPN industry handle such powerful opponents?
More people are taking action and getting involved in opposing such initiatives - including tech industry leaders like Apple.
We see the increase in VPN popularity despite the opposition as we stand to protect internet users interests.
Where do you see the VPN industry in 5 years?
Where do you see NordVPN in 5 years?
just, comment on how to improve this article.
