The 21st century is arguably the best time ever to be an artist.
Thanks to how advanced the internet has become, building an audience across the world has never been easier.
And although people have said that email marketing is dying, that isnt true.
However, not everybody who sees your posts wants to hear from you.
As such, you may need to reach more people before you build a viable audience.
Sure, you still have to compete with a lot of noise in that users inbox.
But the difference is that each recipient has signed up to hear from you.
Over time, you’re free to ensure that more people show a stronger sense of brand loyalty.
Share Important Updates
As your artistic career develops, youll participate in more exciting projects.
And when you do, sharing this information with your audience will become more and more important.
For example, you could build excitement for a new course youre working on.
And if you collaborate with clients, you could let them know when youve got spots available for work.
When sharing important updates, you’re able to choose how frequently you want to do so.
You might find it better to do so once per month or quarter rather than weekly.
As weve seen multiple times throughout the 2010s and 2020s, social media networks change rapidly.
If you rely solely on social media, you must trust that algorithmic changes wont lower your visibility.
Youve got a better chance of the user seeing your messageunless you end up in their spam folder.
Here’show to prevent your emails from going to spam.
And as such, youll want to have more control over how your communication platforms look and feel.
And unless you build a website from scratch, the same is somewhat true in that respect.
you could customize colors and designs and such to ensure that it fits your branding as much as possible.
Therefore, thinking about different traffic sources is a good idea.
you’re able to also share links to your podcast episodes and YouTube videos.
However, that is very much a possibility later down the line.
Remember when Business Insider purchased Morning Brew for a significant amount in 2020?
Getting a big investor later on is a real possibility.
Of course, you should focus mainly on providing value to your audience.
These skills are highly valuable to an artist trying to market themselves.
Similarly, you’re free to keep in touch with potential clientsplus those youve previously worked with.
