Starting a YouTube channel is, in theory, quite easy.

But in the long run, growing an audience on the platform is challenging.

Investing in the right software and tools can make it easier for you to reach the right people.

A camera on a desk next to a laptop with video editing software displayed.

Moreover, you’re free to make your footage and thumbnails look niceralong with planning your week better.

Youll find plenty of analytics tools that you might use to measure your performance.

YouTube Studio is a good starting point.

YouTube Studio Interface Screenshot

Youll see statistics about your returning viewers and which videos tend to perform best within the first few days.

Moreover, youll find a research tool to help you see which terms have higher search volumes.

TubeBuddyis another excellent research tool you might use to improve your videos.

Import a Photo Into Lightroom CC Screenshot

With this solution, it’s possible for you to A/B test your videos and generate channel health reports.

Seeour overview of TubeBuddyif you want to learn more about the tool.

Lightroom Classic is more comprehensive, though, so that might be a better option for deeper edits.

photo of color wheels on DaVinci Resolve

you’ve got the option to alsodesign your YouTube thumbnails with Canva.

Video Editing Software

After youve recorded your videos, you should probably edit them.

While you’ve got the option to create cinematic masterpieces, you dont necessarily need to.

Notion project open on Macbook

For simpler edits, you could always tryAdobe Premiere RushoriMovie.

Keep your edits simple in the beginning, and build up the complexity over time.

Other tools you’re free to use for planning your video schedule includeAsanaandmonday.com.

Brite App Interface Screenshot

To ensure you stick to that schedule, planning out your days in advance is also a good idea.

By dedicating specific time slots to these tasks, forming a habit will be much easier.

However, producing content for each of these platforms can get quite exhausting.

Photo of a person using Instagram on their smartphone

Scheduling what you want to post in advance can help you reduce the feeling of overwhelm.

For example, Instagram has a built-in scheduler for posts and Reels alike.

Video editing solutions likePremiere ProandDaVinci Resolvehave built-in audio editing tools, and they’re quite comprehensive.

Audio editing tool on a Macbook Air laptop

However, you should also think about usingAdobe Auditionwhich you may find more user-friendly.

Having read this guide, you should have enough tools to kickstart your YouTube channel.