But there is more to consider than simply whether the logo looks good on your website.
These days your logo needs to be adaptable to a variety of uses throughout social media.
It should look sharp and noticeable in many different forms including aTwittericon,Facebookthumbnail, andFlickrbuddy icon.
The social web gives you another reason to keep your width and height in harmony.
For some very small icons, it is usually impossible to include your entire logo.
Anything too intricate may not be recognizable when the image is resized.
Simple geometric shapes will communicate your idea more efficiently.
So don’t spend time browsing clip art galleries; they generally aren’t helpful for logo design.
You also want to limit the number of colors and shades that you use.
An uncomplicated logo with two or three colors will stand out better.
Many successful brands create one simplified variation of their logo design that they use for every social media outlet.
They generally allow you to upload one image that is automatically cropped and resized for different uses.
You want a logo that is likely to look the same no matter how it is altered.
Don’t obsess over trying to communicate everything about what you do through your logo.
Even if your name doesn’t clearly convey the punch in of business you are (i.e.
Besides, people typically won’t see your logo in isolation without any context.
So you should feel comfortable that it can be easily utilized for any purpose.
You don’t have to create a profile to test your logo in each site.
It’s worth taking the time to verify your logo will work easily everywhere that you want to be.
How well do social media sites handle your logos and images?
How do you check that they look the way you would like?
