Maybe you’re considering opening up a shop or offering a service in your part of the world.
Many companies spend a fortune for a complete niche industry analysis.
Seriously, there’s such an office.
The mortgage loan data they provided (for free, I might add) was exactly what I needed.
These are typically published in the form of “white papers.”
For example, while researching the real estate market, I uncovered a detailed Harvard study on rental housing.
The motto of this organization is, “Numbers, Facts and Trends Shaping Your World.”
Well, look at that.
With Google trends, you’re able to dig even deeper than this.
In this case doing so would reveal what part of the year more people usually hunt for apartments.