The retail e-commerce industry shows no sign of slowing down as online shopping becomes even more convenient.
According toStatista, the industry is projected to grow by as much as 50 percent in the coming years.
Here are some important skills for e-commerce professionals.
Copywriting
Copywriting is writing for the purpose of selling.
Purposeful copywriting increases brand awareness and creates powerful calls to action.
When done right, it can broaden your customer base and build customer loyalty.
Copywriting is not creative writing, although your creative writing chops can help.
It requires a bit of practice to create persuasive copy, which should be free of unnecessary flourishes.
As pioneer advertising executive Leo Burnett said, Make it simple.
Make it inviting to look at.
Make it fun to read.
Online Copywriting Course:The Art of Storytelling for Freelancers and Creatorsis one of the best-selling courses on Domestika.
This skill encompasses email, instant messaging, formal letters, business presentations, and many others.
Accounting
Any kind of business requires accounting skills to keep track of profits and expenses.
Learning accounting skills will also make tax filing a less tedious process.
For a start, you could invest inbook-keeping software for small businesses and freelancers.
But while these tools will help you, you’ll still need to make sense of the numbers.
Project Management
Project management skills help you effectively plan and execute your e-commerce project.
Graphic Design
Today’s generation has become increasingly visual, interacting primarily through photos, videos, and emojis.
Even an excellent copy will fall flat if it’s paired with poor graphic design.
These terms will also come in handy when collaborating with a graphic designer for your e-commerce business.
If the vocabulary sounds Greek to you, try learning the basics from an online course.
Online Graphic Design Course:Design@Workmarkets its course for business owners who need a few design skills.
Learn how to make business cards, brochures, and other templates using Adobe InDesign.
Social Media Management
SMM helps you develop a clear-cut strategy to engage your audience through popular social media channels.
Email Marketing
A successful email marketing campaign needs a well-crafted message.
Email marketing is a low-cost way to increase your sales and promote your brand.
10.Google Ads
Google Ads is the undisputed authority when it comes to pay-per-click marketing.
11.Google Analytics
Google Analytics is a tool that helps you improve your business website’s performance.
Excel spreadsheets help you keep track of sales, stock inventory, and customer details to name a few.
